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Budweiser Celebrate National Drink Beer Day!

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To celebrate National Drink Beer Day on Sept. 28, Budweiser launched the 'Beer With Your Buds' National Survey—a first-of-its-kind study that asked 2,000 Americans (conducted by Learndipity Data Insights, ages 21+) to choose their top drink to enjoy with friends at a bar or other social venue.

(read on ...)

 

by Liz Bagot
Budweiser St. Louis
Media Team

 


With 50% of Missourians opting for beer as their drink of choice in social settings, the Show Me State ranked as America's #2 most beer-loving state after Massachusetts. Meanwhile, 81% of Missourians would rather crack open an ice cold domestic beer (such as Budweiser) over an imported beer.

Key national findings from the survey include:

*** BUDWEISER 'BEER WITH YOUR BUDS' NATIONAL SURVEY ***

(conducted by Learndipity Data Insights, ages 21+)

A. BEER IS AMERICA'S #1 SOCIAL DRINK OF CHOICE

>> What is your preferred drink when meeting friends at a bar or other social venue?

1. Beer: 36%

2. Margarita: 17%

3. Wine: 13%

4. Cosmopolitan: 5%

5. Gin & tonic: 4%

B. AMERICANS LOVE DOMESTIC BEER BY A 2-TO-1 MARGIN

When drinking socially with friends, do you prefer domestic beer (such as Budweiser) or imported beer?

1. Domestic beer (such as Budweiser): 67%

2. Imported beer: 33%

C. MOST BEER-LOVING U.S. STATES

Ranked by the % who choose beer as their top drink to enjoy with friends at a bar or other social venue

1. Massachusetts: 51%

2. Missouri: 50%

3. Wisconsin: 49%

4. Oklahoma: 48%

5. Arizona: 47%

6. New Jersey: 46%

7. Virginia: 46%

8. Maryland: 45%

9. New York: 44%

10. Colorado: 43%

11. Louisiana: 42%

12. Florida: 41%

13. West Virginia: 40%

14. Alabama: 39%

15. Nevada: 39%

16. Oregon: 39%

17. Maine: 38%

18. California: 37%

19. Iowa: 37%

20. New Mexico: 37%

21. Wyoming: 37%

22. District of Columbia: 36%

23. Idaho: 36%

24. Michigan: 36%

25. Washington: 36%

Surprise! Overall, the East is the U.S. region that loves beer most (40%), followed by the West (36%), the South (34%), and the Midwest (33%).

D. DOMESTIC BEER DRINKERS ARE SEEN AS 'MORE APPROACHABLE'

At bars and other social venues, those drinking domestic beer (such as Budweiser) are perceived as more "genuine and approachable" (70% agree for women, 59% agree for men) compared to those drinking imported beer (36% and 29%, respectively).

A margarita is the highest-ranking cocktail for approachability (38% for women and 28% for men), but still ranks significantly lower than domestic beer.