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O'Fallon Chamber Unveils New Logo

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The O'Fallon Chamber of Commerce unveiled a new logo and brand identity to better reflect O'Fallon's unique and innovative business community.

 

The new branding strategy amplifies the Chamber's mission and vision, and has been integrated into a new website and will be used across all Chamber platforms and publications in the months ahead.

The Chamber's brand identity is centered on the principles that matter most to O'Fallon's business community and the economy - connectivity, innovation and collective action. The Chamber's new logo, created by the Chamber's Communications Director Sara Henderson, depicts these principles by symbolizing the Chamber's acronym of OCC, businesses of all sizes, and growth. The new tagline - "Mission Driven. Member Centric." - accompanies the logo conveying the Chamber's mission to serve the interests of business and O'Fallon.

The O'Fallon Chamber's new logo and tagline are the outcome of a strategic branding initiative led by the Chamber's Board of Directors, President & CEO Erin Williams, staff and members to modernize the organization's profile and emphasize the vibrancy of its membership.