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What Does Your Drink Say About You?

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BUDWEISER 'BEERPRESSIONS' NATIONAL SURVEY

... by Ricardo Marques,

Vice President of Budweiser

(Anheuser-Busch)

 

Drink Choice #1: Domestic Beer (Budweiser)

* 70% say a woman with domestic beer (Budweiser) is "friendly" and "low-maintenance."

* 59% believe a man with this drink choice seems to be "authentic" and "genuine."

Drink Choice #2: Imported Beer

* Conversely, only 36% believe a woman drinking imported beer is "low-maintenance."

* 27% say a man drinking imported beer is "trying to be cool" and is "a bit insecure."

Drink Choice #3: Wine

* 31% believe a woman drinking wine seems "predictable" and "cautious."

* 52% believe a man drinking wine seems more "serious" and "reserved."

Drink Choice #4: Margarita

* 50% believe a woman drinking a margarita is "energetic," and "a bit shallow."

* 41% believe a man drinking a margarita is "fun-loving" and a "bit of a lightweight."

 

 ( COMPLETE SURVEY RESULTS (includes champagne, cosmo, and gin & tonic) can be found at: 

 https://prhacker.box.com/v/budweiser-survey-results )

 

OTHER NOTABLE FINDINGS

 

A. PEOPLE DRINKING DOMESTIC BEER (BUDWEISER) GET CHATTED UP MORE

22% of men and 20% of women report that "more people chat with me at a bar" when drinking a domestic beer like Budweiser (compared to wine or other cocktails)—but only 11% of men and 10% of women observe a similar effect for imported beer.

 

B. PEOPLE COMMUNICATE VIA THEIR DRINKS—ESPECIALLY AT WORK EVENTS

While 20% of Americans will actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on a date (34%).